CACSO is now CENTRO CARIBE SPORTS
SANTO DOMINGO, Dominican Republic, September 20, 2020 -
The Central American and Caribbean Sports Organization (CACSO)
approved, in the Extraordinary General Assembly, to change its
name to CENTRO CARIBE SPORTS and to launch a new logo, within a
strategy of renewal of the entity.
The president of the organization, Luis Mejía Oviedo (DOM),
proclaimed to all member countries that "a new stage for Central
American and Caribbean sports has begun."
The modification of CACSO’s identity to CENTRO CARIBE SPORTS
eliminated the organization from having two names, one in
English and the other in Spanish, and changed to a name that is
understandable in any language.
It also brings with it a multicolored logo, which maintains the
colors of all the flags of the countries and associated members
that make up the body, based on the same theme as the Olympic
rings, representing the integration of all in CENTRO CARIBE
The presentation of the new identity of the organization was
made by Felipe Vicini (DOM) and Manuel Luna (DOM), president and
member of the Marketing and Communications Commission of CENTRO
CARIBE SPORTS, respectively.
“Since I decided to assume the presidency of this organization I
have continued to assure everyone that my number one objective
was the integration and union of all the members and the renewal
of our organization towards a modern and avant-garde entity;
today you are making history by approving this brand change to
be able to re-launch Centro Caribe Sports”, Mejia said after the
initiative was approved.
The identity change was approved this Saturday, September 19,
with the 37 countries and associate members present, during the
Extraordinary General Assembly, through the ZOOM platform.
With the approval of this change, the Marketing and
Communications Commission informed that it will begin to deploy
the marketing strategy to bring Centro Caribe Sports closer to
member countries, athletes and business brands in the region.