FORT LAUDERDALE, United States, October 12, 2015 - FIVB
President Dr. Ary S. Graça F° officially launched the FIVB’s 9
goals today at the SWATCH FIVB World Tour Finals, as the global
federation looks to build on recent success and achieve its
vision of becoming the number one family entertainment sport in
The 9 goals are part of a long term strategic plan developed by
President Graça and the FIVB to help direct the future work of
the federation and ensure it realises the sport’s huge global
potential. The 9 goals were devised through a collaborative,
internal process which looked at the main areas of development
and progress and were approved by the FIVB Board of
Administration earlier this year.
The FIVB has experienced great success in the past couple of
years, with record attendances at the World Championships in
Poland and Italy last year and one of the most memorable beach
volleyball men’s and women’s World Championships in the
Netherlands this year. Volleyball and beach volleyball continue
to set the benchmark for dynamic and innovative family sport
entertainment and the 9 goals will ensure this upward trajectory
of success is maintained.
When asked about its significance, President Graça said:
“Today represents a historic and exciting milestone for the FIVB.
Our success has been built on the foundation of a strong
vision: to make volleyball the number one family sport
entertainment in the world and these 9 goals will help us
achieve this vision.
“These goals are fundamental to the ongoing growth and
development of volleyball and beach volleyball as we look to
engage with the sport’s ever growing global fan base and become
the world’s leading family sport entertainment.”
1.The FIVB’s 9 goals are:To move volleyball from group 2 to
group 1 in the IOC rankings by 2020. The FIVB takes its role in
the Olympic Movement very seriously and is committed to being a
loyal partner to the IOC. Volleyball is set to be a flagship
event at Rio 2016 and the federation hopes to use the Games as a
springboard for further development and expansion.
2. To reach 2 million users on FIVB Digital Platforms by 2016
The FIVB is committed to harnessing the power of digital media
to engage and interact with its young, global fan base.
3. To increase the cumulative TV audience by 20% in 2016 and by
100% in 2020
Volleyball is followed by hundreds of millions of people around
the world and the FIVB wants to ensure as many fans as possible
can enjoy the sport they love from the comfort of their own
homes. This is particularly important as volleyball looks to
become the “number 1 family sport entertainment in the world”.
4. To sign 4 new global sponsors by 2020 with a goal of 10
million per year. The FIVB’s global partners are key to
improving the worldwide visibility of the sport and introducing
volleyball to new markets around the world.
5. To grow the average FIVB annual income from 31 million to 66
million by 2020. The development of volleyball and its key
properties will significantly enhance revenue generation and
allow the FIVB to reinvest into the development of the sport
from grassroots to elite level around the world
6. To have a competitive, effective and sustainable bidding
process by 2018 for all FIVB main events. The FIVB is committed
to operating in a transparent manner in line with Olympic Agenda
2020. As the sport develops around the world more and more
cities are showing interest in hosting the FIVB events and the
FIVB is working to ensure that this bidding process is as
effective and fair as possible
7. To make available a TV or internet feed for FIVB key events
to all 221 National Federations by 2016. As one of the largest
sports federation in the world, the FIVB has a duty to ensure
that all its members have access to the sport across different
platforms. This is part of the FIVB aim to expand the ways in
which volleyball is offered to fans around the world.
8. To increase the number of licensed/ amateur players by 2018.
The FIVB has begun a “Volleyball Your Way” programme which is
intended to grow its global fan base, promote its values
worldwide and encourage people young and old to practise the
sport. The movement was started to show that volleyball is an
inclusive sport that can be practiced anywhere, at any time.
9. To become the number 1 sport that serves the needs of
humanitarian organisations in their programmes. Sport plays an
important role in state, community and peace building
activities. The FIVB’s partnership with key humanitarian
agencies will go a long way in increasing the effectiveness of
sports programmes in post conflict countries around the world.