FIVB President shares vision for 2014 and beyond
SOCHI, Russia, 10 February 2014 -Following a productive
IOC Session in Sochi, FIVB President Dr. Ary S. Graça F°
outlined his vision for volleyball to take a leading role in
helping to actively contribute to the development of the Olympic
Movement, through constant innovation and reform.
Speaking at a media round-table just three days after the
official opening of the XXII Olympic Winter Games in Sochi,
President Graça said: "As President, it is important for me to
be in Sochi to give the FIVB a clear voice at this crucial time
in the development of the Olympic Movement. It has been clear in
the discussions that have taken place over the past few days
that we are about to embark on a period of significant change.
The FIVB is fully committed to the Olympic Agenda 2020 and we
are keen to use the experience we have gained and successes we
have achieved to help the IOC in the challenges and
opportunities that lie ahead.”
With volleyball already proven as one of the most popular
Olympic sports and a key player in the Olympic Movement,
President Graça is committed to reinforcing the sport’s position
in the lead up to Rio 2016 where beach volleyball in particular
will be a signature event.
President Graça said: “It is our vision for volleyball to be a
modern and innovative sport which is popular for all sports fans
of all ages around the world. By constantly innovating and
embracing the very latest sports industry technology we want to
expand the boundaries of sports entertainment and provide a true
spectacle for all spectators. More than this we want to deliver
a sport which inspires and motivates young people around the
world to participate in sport and stimulates social change. We
are always looking at ways of engaging fresh audiences and we
recently launched a new corporate social responsibility
programme which will allow volleyball and beach volleyball to
reach new markets and open doors to new countries in Africa and
Asia.
“We recognise that to reach these audiences that we must also be
innovative in our communication. This is critical in order to
engage a wider and younger volleyball fan base and introduce new
audiences to the world of volleyball, and this is why the FIVB
is increasingly active on the communication front, especially in
social media.” |