Marketing Commission applauds the return of Volleyball and Beach Volleyball competitions

SANTO DOMINGO, Dominican Republic, March 30, 2022 - The NORCECA Marketing Commission held its regular meeting virtually, welcoming the return of both beach and beach volleyball competitions for the year 2022.

For approximately two and a half hours, the members analyzed the current market situation after the Covid-19 pandemic and assured that at least nine indoor events will be on television this year, offering an attractive product for potential sponsors.

The president of the Commission, Carlos Beltrán, shared marketing experiences with the other members so it can be of benefit for the organizers of the competitions.

He also referred to the potential of beach volleyball and the great future that this sport has for most of the NORCECA countries, including their aspirations to reach the Olympic Games.

The members of the Commission reviewed the entire calendar of indoor competitions and on the beach volleyball it was notorious that three Tour events will take place in the Dominican Republic.

Cristobal Marte Hoffiz, president of NORCECA, referred to the success of the last four women's events held in Santo Domingo due to great marketing work and the high popularity of the Dominican National Team, which has become a country brand.

Beltrán commented on the importance of the Marketing Commission and the Press Commission working together in order to unite efforts in favor of the image of the institution and its events.

In addition, the role of Social Media and their importance in the world of modern communication was analyzed highlighting the immediacy with which they reach the public, especially the young community.