Sport Administration Webinar reaches penultimate stage

SANTO DOMINGO, Dominican Republic, July 14, 2020 – The Sport Administration Webinar organized by the NORCECA/FIVB Regional Development Center in Dominican Republic continued on Monday night with its penultimate session focused on the topic of promotion.

With Nelson Ramírez, director of the center as moderator, the 90-minute session was fluid and with active intervention of the participants.

Mushatque Muhammed of Trinidad and Tobago opened the session underlining the need of a strategy of a good campaign of public relations within the social conglomerate including private and public corporations.

He explained how a good volleyball team can create awareness and how some of the players can be the leaders of promotional campaigns including commercials.

Then Jackie Skender and Robin Guy of Canada presented examples of how Volleyball Canada operates in the fields of Marketing.

They explained the different process of marketing including branding, partnership, sponsorship and merchandising. Also the use of social media besides the conventional communication plus television and media relations.

The next and last session will take place on Wednesday with Muhammad explaining the relations with National Olympic Committees and Government agencies like Ministry of Sports, Health and Education. Also the Olympic Solidarity Funding and how to access to them.